The History Of Starbucks Coffee

While everyone knows the logo of a local franchise, few people know where Starbucks Coffee got its name. The widest coffeehouse company in the globe, Starbucks was named after the first mate in the book Moby Dick.

There are more than 13,100 Starbucks stores in the world, crossing 40 countries. The stores all sell drip coffee, espresso, tea, blended drinks and other coffee accessories. Interestingly plenty, the prices found at Starbucks Coffee are significantly higher than the market standard. The higher prices are a direct result of their ingenious marketing scheme.

Moving beyond beverages and coffee mugs and makers, Starbucks has started an amusement division that features the Hear Music brand. Selling books, music and film, the brand is developing into something much bigger than a Venti Frappucino.

Founded in Seattle, Washington in 1971, Starbucks Coffee began growing exponentially. During the nineties, a new Starbucks store was opening someplace in the world every single working day. This continued into the new millennium, however domestic growth has since slowed down quite a bit. Abroad, however, the brand is still extending quickly.

Starbucks Coffee Shops began to give consumers a various kind of feeling about drinking coffee. Even employees, called partners, get a different kind of experience than one a standard barista would expect. Between 2 and 6 partners are working at any given time.

Coffee Masters are partners that have gone through extensive training in tasting, roasting, purchasing and growing regions. Starbucks Coffee provides wide benefits to partners, including vision, health and dental insurance. Stock option grands are also available, as is 401k with matching to employees who work 20 hours a week or more. In 2005, Starbucks was rated the 11th greatest place to work in the United States by Fortune magazine. The same can be said of the UK stores, which were voted among the top 10 best places to work by the Financial Times in 2007.